Publicans - How to make your customers thirsty for National Cask Ale Week

Publicans - How to make your customers thirsty for National Cask Ale Week

National Cask Ale Week is a great marketing opportunity for publicans and if you want to maximise your customer spend then why not ensure that they arrive extra thirsty?

How? Show them a pub walk that leads them straight to your door!

An interesting fact - there are 8 million regular walkers in England alone (according to a Sport England survey) and the ones I know usually look for a walk that offers a great pub en route. That's up to 8 million people working up an appetite and thirst each month, and you can get a share of their business if you show them you welcome walkers and that there is at least one interesting walk nearby.

If you are interested in this market then do take a look at yesterday's post:
5 Ways to Get a Pub Walk for Your Pub


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Its National Cask Ale Week 6 - 13 April 2009

Oz Clarke helps to launch National Cask Ale Week



This is a week not just for real ale fans but also for anyone who wants to support our community pubs by sampling some great British beers. There are 6000 pubs taking part in this celebration of our nation's best beers and there are bound to be plenty of special offers and tastings to enjoy.

If you want to be part of an attempt to get into the Guinness Book of Records, why not visit your local participating pub on Saturday 11th April and be a part of the World's Biggest Toast. This is a great way to support your local at the same time as rallying behind Britain’s national drink.

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