Publicans - 5 Ways to Get a Pub Walk for Your PubIt's official. Walking is the most popular recreational activity with over 8 million of us walking at least once a month, according to a Sport England survey. That's 8 million people out there every month, looking for somewhere to walk and, if they are all like my walking friends, often somewhere to stop for refreshment. That's a huge opportunity for pubs that welcome walkers - 8 million people working up a thirst and an appetite. Every month.
So why not tap into that market by showing them an exciting walk featuring your own pub? Here are some ideas for how to get a pub walk and lead them to your door:
1.
Run a competition, offering a prize to the customer producing the best walk from your pub. This is a perfect way to engage with your customers and get them talking about your pub. See
Running a pub walk competition for more information.
2.
Search on-line for walking leaflets - type in "(your town/village) walking leaflet" or "(your town/village) walks" and you'll probably be amazed at how many walking routes are available free on-line. Check them out to see if one passes your pub door. Try also your local library and Tourist Information which are both likely to have a selection too.
3.
Contact your local Ramblers groups and walking clubs - they may already have a suitable walk which they would allow you to use as long as you give credit for its source.
4.
Check pub walk books - if your pub is included, dont be afraid to advertise "as featured in
My Area's Best Pub Walks book" in your pub to encourage customers to return another day to do the walk. Have a copy of the book available but do not give out photocopies of the pages as this would infringe copyright.
5.
Write your own pub walk is the other obvious way if you enjoy walking yourself.
Any of these can help you get new customers and increase their spend. Whichever route you follow, its worth reading the marketing steps under
Running a pub walk competition as some of these can be applied to the other methods too.
Finally, if you create or find a pub walk, do please share it with us at
www.myfavouritepubwalks.com so we can help you spread the word.
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